Personal Branding: The Prawn Shop

warm room t-shirt, image from theprawnshop.com

During the summer after first year i started my clothing brand The Prawn Shop, which I've been running along side my university work for the past 2 years. The brand creates comfortable unisex clothing, featuring printed and embroidered designs based around femininity, body diversity and my own experiences as a woman. Over the past two years my audience of predominantly 18-24 year old females has continued to grow, with 50 sales on average a week, the brand currently has a website with its own domain (theprawnshop.com) and an Instagram account with 8000+ follows. My brand produces designs with vibrant colourful illustrations, often with a thin black line, the same vibrant bold use of colour and imagery is frequent amongst the prawn shops instagram page which often features customer images, and illustrations. 

A lot of the prawn shop designs feature female nudity, showing bodies of all shapes a sizes, i believe that when it comes to designing the branding for tps this is something that i should consider carrying through, however i believe that certain aspects should be more explicit than others, for example the material that will be shown/sent/given out to my customers/followers can definitely include more nudity as my customers are aware, and obviously enjoy this kind of imagery, however when it comes to designing material which will be shown to possible future clients, collaborators or brands i would like to stock my clothes with, i don't think nudity is the best direction to go, as i won't know whether that particular brand/person might take offence.

The tps branding should show the essence of the brand, with a colour pallet featuring tones that can often be seen within my designs, i believe it's important to adjust the imagery slightly, depending on who will be seeing it however there should be clear unity and brand cohesion throughout, i believe the most effective way to do this is to ensure the colour pallet and line quality is uniform throughout all branding.