Personal Branding: online presence

The Prawn Shop currently has a website/online shop as shown below, theprawnshop.com

The home screen as featured opposite features an illustration from one of the t-shirt designs available on the website, i was thinking about featuring a new illustration on the home page each month, and changing the tones of the website to suit to opening image. I believe this will be a good way to show up to date illustrations to the customers and show that the website is often being updated and considered at all times.

I use bigcartel to sell my clothes, however i have a custom url which really helps make the brand appear as professional as possible.
Within the website there are links to an FAQ and a size guide.

At the moment the website meets all or the needs for my self and my customers, however as i'm thinking more and more about possible plan B's for the future, i know that at some point i will need to create a new website with more functions as i eventually want tps to transform in to more than just a clothing brand, with the brand producing articles, a blog, how to videos, tips for other young women wanting to start a business and exclusive wallpapers for phones etc, however this is something for m to work out and plan more thoroughly once i've graduated and i'm working on tps the whole time.

The brands instagram page (@theprawnshopp) is the main point of sales, i try to ensure that i'm regularly engaging with my followers by posting not only product images, but also illustrations and notes of encouragement etc. Through collaboarating on exclusive t-shrits with other illustrators i've managed to build up my following from three thousand to eight thousand in the past three months.



I want to, once i begin working on tps full time, release a new illustration each week, as i want to ensure that i'm not only posting images of products people can buy, i want to produce designs that people can just enjoy, this will also help to see through post engagement, what designs people are responding to which will inform later collections.

My goal for the next couple of months is to reach over 10k followers, as once my account is over that i am able to create swipe up features within the Instagram stories which will make it quicker and easier for people to shop the products.