For an extended practice brief i designed a number of branding elements for The Prawn Shop, including a logo and business cards, although I've already designed quite a lot of the branding i want to take this opportunity to make sure that all of my future communications are as professional as possible. Below are the branding elements i have already designed, i believe it's important to carry on the design style of the existing material in to my further collateral, to ensure brand cohesion.
Above shows final tps branding i designed as part of an extended practice brief, consisting of a logo, stickers (to include with customer orders), a business card and a thank you/discount card to also be put in with customer orders. The above branding features a consistent and familiar colour pallet, using tones from existing prawn shop designs and clothing. A consistent line quality has also been used throughout all of the designs, this along with the colour pallet and similar imagery will all be used within the next stage of the tps branding.
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