Personal Branding Developments

As i had already redesigned The Prawn Shop branding as an extended practice brief, i decided to take this opportunity to brand more elements of The Prawn Shop, ensuring that all of my future communications are as professional as possible. 
I decided that i needed to produce a freelance logo alongside the existing one i designed within extended practice, this logo is to be used within The Prawn Shop website and within email exchanges to freelance clients. 

Designing a new logo for the freelance side of my practice, also opens up opportunities to design logos/icons for other parts of my practice, such as an icon for collaborations, icons to differentiate between products and so on. By conforming to the characteristics of the branding i have already designed, will ensure that no matter what direction The Prawn Shop goes in, the company will continue to be and appear visually cohesive, put together, considered and professional, whilst still keeping the vibrant, bold, female driven, uncensored nature of the brand.

In addition to a new logo/icon(s), i also feel that it is vital to make sure all of my email communications are as professional as possible, as previously mentioned i am currently in the process of assigning new email addresses to different sectors of the company, although at this point it is still just myself working for/running TPS, having varying emails for different parts of the brand feels like the right direction to go in, for example a customer service email (to reply to frequent customer queries about order deliveries ((as people find it hard to read product descriptions)), a personal business email i could give out my self, to be used for contacting people within the industry/emailing about possible collaborations, and a general TPS email, which will be available for any media queries, collaboration offers etc. 

• Business email 
• Personal email 
• Customer Service email 

Whilst i am still in the process of assigning new email addresses and setting up new email accounts for TPS, within my existing email i feel as if an animated email signature will show the people i am communicating with, that i know what my brand is about, that i want to share my brand, and that i consider every element that tps can be implemented within. Overall i really want to show the brands personality through every communication i have, making sure that people know what tps is and what it stands for. 

Below i have began to experiment with possible animated email signatures, all using familiar prawn shop imagery, and colours from the existing tps branding.

Above are three email signature concepts i've experimented with, the first two being more icon based animations, where as the final experiment is more simple. I believe the third variation is the most appropriate for an email signature as it's to the point and direct. I also believe the composition of this signature is more appropriate for an email, as it will fit nicely at the end of communications. The speed of the chosen (final) animated signature means that when the reader first looks at it, the prawn shop is spelled out in quite a quick pace, the name then stays on screen for around 20 seconds, which i believe is more effective than the above signatures as they're a bit too fast paced and distracting. 
The overall design of the signature is cohesive to the rest of the tps branding, with the use of the same colour pallet, typography style and line thickness. I also believe this signature is appropriate for both customer communications and any future communications with possible clients and collaborators.