The way i package my orders, or more recently the way my manufacturer packs my orders, communicates a lot about tps. It's the first thing a customer sees, and i believe it's important to try and enhance the buying experience wherever possible. I'm aware, both through customer notes along with orders, emails, and Instagram tags that many people buy their friends/family tps items for birthdays or other special occasions, often they ask me to include a note saying 'happy birthday' or something similar within the order, of course i always try to do this, however now that my manufacturer is packing order for me, this isn't really possible anymore, so i have come up with a new concept, gift wrapping.
Both for customer enjoyment, and environmental reasons, gift wrapping seems like a good option to offer my customers, for an additional cost. Not only will the person not need to re wrap the gift, but they will also receive a full prawn shop experience once they open their order.
Below is a list of items i will offer for the gift wrapping service, with the orders coming to myself, rather than my manufacturer posting them directly, so i can ensure the experience is how i envision.
- coloured (100% recyclable)
- prawn shop print
- tissue paper around item
- stickers (more than the one that customers usually get)
- a personalised note from the customer (there will be the option for them to leave me a message of what they would like me to include within the note)
I believe i will charge £5 for the gift wrapping service, as i sell prints for £5 anyway. This service will be especially popular around Christmas, so depending on the popularity of it i will have to reconsider the price point. I'm going to conduct a survey among my followers to see if they would be interested in the gift wrapping service, i'll need to photograph the full experience for my website first however.
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