Personal Branding: plan B

Although i intend to work full time on tps once i graduate, i believe it's important to think about a plan B in case sales drop or something happens. I've been thinking about this for a while, and i really don't see my self as a 'graphic designer' in the traditional sense, i'm an illustrator if anything, and i really enjoy working for myself.

I've done a few freelance jobs before, and i believe this is an appropriate side hustle as it were, to carry on alongside running tps, once i redesign a new website i will add a freelance page to the website, however in the time being i think it would be good to design a freelance logo, similar to my existing tps branding, which can act as an icon on tps website leading on the  page detailing information about my freelance practice.

Below is a collection of some of my freelance inspirations, all of them are women who have a career in freelance illustration, working for brands such as the New York Times.

Above are a collection of some of the freelance female designers i admire. The clients they work for span from magazines to bands and brands, all wanting their distinct style and approach to working, i think that's another thing aside from working for myself that i admire about freelance, the fact that you know that you're being approached for work because they like your style, rather than changing your style to fit a brief.

Over the next couple of months after graduation i intend to produce a body of work and upload it to a 'prawnfolio' (portfolio) side page on the main prawn shop website, i will also inform my audience that i'm available for free lance work, which hopefully will result in jobs coming in.

Now that i have arranged a new shipping system with my manufacturer, which means that i'm no longer spending hours every week packing and posting orders, i am able to work on my business not within it, ensuring that i'm creating the projects i want to create rather than  dealing with jobs which feel like a chore.

I'm going to design the freelance logo now, in preparation for when i officially launch this side project.