Collaboration with Sophie Rose Brampton

Last year my self and a freelance illustrator named Sophie Rose Brampton began speaking after mutually following each other on Instagram. We briefly chatted over Instagram messages and spoke about collaborating one day, in January this year i reached out to her again and asked her if she was still interested in collaborating on a t-shirt.

Sophies work, images taken from her instagram page

The concept for the t-shirt design was quite straight forward, we were to illustrate a scene of female diversity, i took the director role on this collaboration as we planned to release the t-shirt on my website, and i'm aware of what my customers like a what sells, where as Sophie had never released any of her designs on to clothing before.

Here is the design we collaborated on together, sophie illustrated the girls love heart and text in the background and the body on the left, i illustrated everything else.

I suppose looking back i could have made sure the design was equally split between us both as i ended up doing most of it, however this is something to think about for my next collaboration.











I organised a photoshoot with a level 3 photographer at uni and we took simple photos of the t-shirt

The t-shirt came out really well and so we decided to launch it for a limited edition time of the month of February, priced at £18 per tee. 
Both mine and sophie's (23k) followers really responded to the t-shirt and by the end of the month we sold over 300 t-shirts.
At the end of the month we split the profits 50/50 and made over £3500 in revenue.

The whole experience of doing a collaboration with another illustrator who has a wider audience than my own, gained my brand a lot of new attention and customers.
Myself and Sophie have decided to do another collaboration in August, this time we will be creating an embroidered piece.
During the launch of our t-shirt we also did a giveaway which received over 500 entries, the rules for the giveaway were for people to follow both my self and Sophie and tag a friend in the post, which again gained a lot of new followers for the brand.