During the time when mine and Sophie Bramptons t-shirts were available, i was tagged in a customer picture (see above) by a tattoo artist with 200k+ followers on instagram. The image she uploaded received over 22 thousand likes and over 50 orders were received on that t-shirt after she posted the image.
I looked through her profile and saw that she uploads illustrations of her tattoo designs, i then thought that after the success of the first collaboration i did, that doing another one might also be a success.
I decided to contact Sophie and ask her if she would be interested in collaborating on a limited edition t-shirt, she was very enthusiastic and we managed to get the design finished within a week.
Sophie sent me over some elements and i worked them in to a t-shirt design as can be seen below.
I feel as if this collaboration is a lot more of an even creation between us both, and it actually worked a lot better to receive elements and work them in to a design, this is definitely something i will suggest when i next collaborate.
We released the t-shirt online, and so far it has been my most popular fast selling item. I think collaborations are a really great way of increasing the brands audience and creating new customers and new opportunities.
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