GAP

I have been designing some t-shirt designs for the GAPxME competition Gap are current running. below is the full brief along with my entries and manifestos for the designs. 

The 'My Dressing Room' design was inspired by my earliest memories of going in to a gap store, coming home and dancing around my bedroom in my new jeans. This design's aesthetics and the choice of jean cut reflect those of the 60's era in which the first GAP was opened on Ocean Avenue, combining the two items first available in the store; Jeans and LP's. The design aims to communicate the sense of comfort people experience after finding a pair of jeans that truly fit their body, using the bedroom setting as a dressing room to reflect the similarities between the comfort of being in your bedroom and the comfort of a really good pair of jeans.

We're also asking you to define the rationale behind your design and write a manifesto to define your submission. Who are you speaking to? What does your design mean to you? How did you come up with your ideas?

Since 1969 Gap has people with stylish, comfortable and affordable fashion. To me, Gap is THE classic brand, and that's what this design aims to communicate. Through the use of a classic colour pallet made up of red, blue, green and yellow, the design aims to show the origins of the Gap brand; jeans, LPs and the palm trees of San Francisco, in a style which is appropriate for many generations of Gap customers.

The Timeless Wardrobe design was inspired by the history of GAP's fashion throughout the past 50 years, showing all the pieces together, in one wardrobe, reflecting on the quality and durability of GAP clothing. The design features illustrations of jeans and LPs, the first items to be sold in the 69' store, black turtlenecks which were featured in the 89' 'individuals of style' ad campaign, the popular khaki pants of the late 90's, shrunken jackets from the 2004 "How Do You Wear It?" campaign and pieces from today. The use of style trends throughout the past 50 years within the design allows the opportunity for many generations to resonate with the design, due to the nostalgic use of GAP's history.

To me, Gap means comfort. The kind of clothes you and your friends wear when you're having fun. Gap clothing has continued to roll with the times and the changes within fashion and society, the design uses a photo album style to communicate the idea of a young person today looking through photos from when their older relatives were young, wearing Gap clothing throughout the past 50 years, such as the popular Khaki pants of the late 90s and the jeans which first started the Gap we know today. The design is appropriate for a range of generations, utilising the imagery used on the exterior of the first Gap store on Ocean Avenue and fashion trends throughout various decades creates a sense of nostalgia, contrasted with the feature of current technology and social media to show the ways in which young people today share images of their clothing and good times.

The 'My Dressing Room' design was inspired by my earliest memories of going in to a gap store, coming home and dancing around my bedroom in my new jeans. This design's aesthetics and the choice of jean cut reflect those of the 60's era in which the first GAP was opened on Ocean Avenue, combining the two items first available in the store; Jeans and LP's. The design aims to communicate the sense of comfort people experience after finding a pair of jeans that truly fit their body, using the bedroom setting as a dressing room to reflect the similarities between the comfort of being in your bedroom and the comfort of a really good pair of jeans.