Graduate Collection

Before graduating, i thought that i would take the opportunity to collaborate with Jay and Amin for a new prawn shop collection. Within the collection we touched on the concept of education, or rather more importantly finally leaving education and stepping out in to the world alone.
As this collection was used as an EP brief, we intend to have the collection and all collateral finished, however due to the photographers and models having deadlines also, the really shoot has had to be pushed back until after the hand in.

However we did take this opportunity to conduct a quick test shoot, trying out the concept (of a school picture style Throughout the course of my three years at university, i have developed not only a clear set plan for my future as a designer, but also a strong interest in current social issues that effect myself, and many women i know. My work outside of university consists of running my growing unisex clothing brand The Prawn Shop, inspired by female equality, sexuality, diversity and consent, this year i want to continue to push my beliefs through visually interesting and vibrant designs. The work i create will comment, challenge and raise questions about issues which women face within today's society, whilst developing my personal style through a number of different contexts. I intend to continue to push and challenge my self as a designer and a business owner, accepting and creating new opportunities in order to gain new voices and opinions around the work i create.
Throughout the module i intend to create a clear time plan and stick to it, i believe setting a clear time and end date will provide a realistic time frame for m to complete the work within.
I intend to utilise my brands Instagram page to collect primary research throughout briefs where necessary, as i currently have customers across 37 countries, the varied amount of potential responses i could collect would be very valuable in terms of making an informed piece of work. photo-shoot with a 90's aesthetic) in one of our graphic design studios, both so we could see how the collection photographed, and also to gain an insight in to what poses and props work, and would be needed for the actual shoot.
We intend to release the collection in late may/early June (see the test shoot above), which leaves me in a good position to settle in to running the prawn shop full time, without the immediate pressure to release a new collection straight after graduation, however designs have already begun to be produced. By creating this collection with Jay and Amin, not only has it produced some really nice pieces for the brand, but i believe it will also introduce more of a male audience to the brand, whilst still offering classic prawn shop pieces for my target primary audience.